Breuninger Flagship Store 2010
The department store of Breuninger was that satisfied with Tim John´s Christmas decorations in the year 2009 that they placed an order in March 2010 to develop a concept for the entire Christmas appearance for all Breuniger stores. Starting with the facade design of the flagship store covering further 100 shop windows belonging to other Breuninger stores, including in store decorations in 10 department stores going as far as shopping bags, Christmas calendars and gift wrapping. Over a period of 9 months Detlef John, did over 1000 drawings. One of the highlights this year is a life size mechanically animated boys’ choir on the balcony of the department store, singing Christmas carols on the hour, an eight meter large Advent wreath, as well as 2 interactive children’ shop windows showing many small animated figures and objects.

After the last picture you can find a little "making of" video.
Client: E.Breuninger GmbH &Co
Photos: diephotodesigner.de
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